New regulator explainer for BC oral health professionals
An explainer animation introducing BC's new unified oral health regulator to dental professionals across the province
Overview
Four of BC's oral health regulatory colleges were merging into a single new regulator. The challenge was not just announcing the change, but helping dental professionals understand why it was happening and what it meant for them, while positioning the new college as modern, independent, and trustworthy.
We created an explainer animation for the BC College of Oral Health Professionals through Leap Creative to introduce the new unified regulator to dental professionals and oral health college registrants across BC. The animation is featured on the BCCOHP website and YouTube channel.
Approach
Visual metaphors
The primary design challenge was making an abstract regulatory concept feel tangible. To represent the amalgamation, we used shapes as a visual metaphor: four angular shapes representing the existing colleges move toward each other and morph into a single circle representing the new regulator. The choice of a circle was deliberately distinct from the angular forms of the predecessor colleges, signalling a genuinely new entity rather than a simple merger of existing ones.
Cultural responsiveness
We illustrated dental professionals and patients representing diverse ethnicities, ages, body sizes, and genders.
