Animated illustration of plants, flowers, and a glowing lightbulb growing from a man's head against a night sky, forming a garden around the Manifest wordmark

Men's counselling explainer for Vancouver practice

A promotional animation showcasing Manifest Wellness' approach to men's counselling and coaching services

Overview

Men often face unique barriers to seeking mental health support. Manifest Wellness is a Vancouver-based men's counselling and coaching practice offering a proprietary skills-based approach to mental health support for men, but communicating something that abstract requires more than words.

Produced in collaboration with Black Rhino Creative, we created an explainer animation to showcase Manifest's proprietary counselling methodology and help prospective clients understand what to expect. The animation is featured on the Manifest Wellness website.

Approach

Visual metaphors

The entire animation is built around physical objects as metaphors for mental wellness. Different tools from a Swiss army knife represent the range of methodologies Manifest uses. A machine with stuck gears depicts a mind that can be loosened through personal growth. A maze marked with flagged checkpoints maps the journey of personal development, with goals as milestones rather than a finish line. The visual language was deliberately surreal and figurative.

Animated GIF of a hand using a wrench to adjust gears inside a human head, representing the practical, skill-building approach of men's counselling
Animated GIF of a maze with milestone markers along the path, representing the mental health journey through counselling
Animated GIF of a Swiss Army knife branded with the Manifest wordmark, representing the range of practical tools and skills taught through counselling
Animated GIF of a man looking into a mirror and watching his reflection remove a fragmented box from its own head, representing the self-awareness gained through counselling

Interested in our approach?
See our design principles and how we partner to design patient education resources.

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