How we partner together
From discovery to delivery, we create patient education that achieves your communication goals.
Understanding Your Goals
We start by understanding your audience and organization. Working with your team and subject matter experts, we identify the key goals for the resource.
What does success look like? Are you trying to:
Improve patient understanding?
Empower patients to make informed decisions?
Drive specific behaviour change or action?
Lower the barrier for accessing services and supports?
Designing Together
If you have access to patient communities, we facilitate advisory sessions using trauma-informed principles that center patient voices and maintain emotional safety.
If direct community access isn't available, we incorporate patient perspectives through first-person resources and qualitative research.
Collaborating with Clients
You're involved at every milestone. We typically schedule weekly or biweekly client calls to share what we're working on and gather your feedback.
We can create new visual identities or adapt to your established brand and style guidelines. Our team works directly with your subject matter experts to translate complex science into clear, accurate visuals with accessible language.
Download our Project Guide for timelines and milestone deliverables.
Health Literacy & Accessibility
We ensure all content meets validated health literacy standards (PEMAT, CDC Clear Communication Index) and accessibility requirements (WCAG 2.2).
Add-on services
Formal validation reports (quality assurance and compliance)
Accessibility files (closed captions, audio descriptions, descriptive transcripts)
Multilingual versions (translation and cultural adaptation)
Measuring Impact
Depending on your goals, we can help you identify relevant success metrics for you to track.
This might include:
Usage data (downloads, views, engagement)
Patient comprehension and engagement measurement (before/after assessment, interviews)
Behavioural outcomes your organization tracks (medication adherence, screening uptake)
Qualitative feedback from patient communities
We ask clients to share anonymized outcome data when possible to improve our approach and demonstrate the impact of well-designed patient education.